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Colgate issues challenge about "soap scum" claims.
July 29, 2010
By: TOM BRANNA
Editor
The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Unilever discontinue certain claims made in advertising and product demonstrations for its Dove Beauty Bar. NAD examined claims made in print, broadcast and internet advertising following a challenge by Colgate-Palmolive. Colagte contended that Univer’s campaign creates the false and disparaging impression that competitive bar soaps not only do not clean the skin, but rather, leave an unac...
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